Tension can be a good thing. Resistance is how our bodies build muscle. In teams, very productive work comes from teams that value and encourage differing points of view. This idea of embracing conflict also applies to finding breakthrough solutions to the problem that an innovation team has been charged with solving.
Last week I talked about the value of innovation teams focusing first on what needs to be done. Why are we here? What function needs to be delivered by the solution? Once a team defines this “job to be done," I recommend a second step that has similar power in driving goal clarity and creativity: identifying and articulating all contradictions inherent in the stated problem. In working with a wide range of teams over the course of my 35-year career in R&D with Procter & Gamble and subsequent engagements with YourEncore clients, I’ve found this step extremely valuable in staying focused while opening the range of possible solutions to explore.