YourEncore Insights - Life Sciences

7 Best Practices in Biologics Launch Communications (Ep. 16 of The Pharmcast)

Posted by Jim Combs on 3/23/17 1:28 PM

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On this episode of The Pharmcast, Heidi Youngkin shares seven best practices for successful biologic launch communication.

When it costs over $2.5B dollars to develop a drug, according to the most recent Tufts study, the pressure to have a successful launch is great.  Throw in that the industry is facing tighter scrutiny on pricing and value, that the science of biologics is getting more nuanced, and that there is more competition for the patients' or prescribers' time, and the world of launch communications is getting much more complex.

To help make sense of it all, join us this week as Heidi shares her seven-point formula for successful biologic launch communication.

Heidi Youngkin is a 13-year veteran from Johnson & Johnson, where she served as the Executive Global Director of Global Pharmaceutical Communications and the Global Marketing Group.

After leaving Johnson & Johnson, she became the SVP of Marketing for Inventiv Health's Patient Marketing Group, so she brings a wealth of knowledge about marketing and communication strategy.

 If you have topics you would like YourEncore to explore on future episodes of The Pharmcast, please email Pharmcast@yourencore.com with feedback or suggestions.

The Pharmcast is now available for download on iTunes, Google Play, and Stitcher. If you like what you hear, share it with your friends and write a review or give us a rating on your podcast store. 

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Topics: Pharmaceutical Industry, Pharmcast, launch communications, compliance, biologics